About us

PersonalityPage.com, created and owned exclusively by BSM Consulting of Golden, Colorado, was developed during 1998-1999, and quickly became a leading resource for Psychological Type on the internet, serving as a template and guide for future web sites dedicated to the sixteen type system, including 16personalities, truity, and many others. BSM Consulting provided ongoing consulting services to the keirsey folks during the development of their web site and online questionnaire.

Thousands of colleges and universities use PersonalityPage as part of their curricula, and as an online reference for students, including Princeton University, University of Washington, University of Texas, and many many more.

PersonalityPage content is referenced online in more than 350,000 places—referencing sites include: nasa.gov, google.com, wikipedia.org, mozilla.org, forbes.com, stackexchange, marketwatch, and many many more.

PersonalityPage has been referenced in many print publications, most recently Dr. Deborah Ruf's 5 Levels of Gifted.


Head of PersonalityPage, Head Writer
With over 25 years of experience providing psychological type consulting services, Brenda is the driving force behind PersonalityPage, involved in almost every aspect of design, implemention, and administration on the site. In her limited spare time, Brenda loves to hike the beautiful mountains of Colorado, hang out with her family, and experiment with ethnic cooking.

Barbara Fahey Strategist
B.A. Psychology, M.A. People and Environmental Studies
Barbara (ENTJ) excels at long-term planning for PersonalityPage, and understanding how people will react to specific design aspects. In her spare time, she gets involved with local politics and spends time outdoors.

Caroline Johnson Education Consultant, Writer M.A. Education, University of Chicago
Caroline (INFP) provides general consulting services regarding learning styles and how to reach different kinds of people, and sometimes writes about personality type and relationship issues. She is also an award-winning, oft-published poet, and loves to play with her cats.

Dr. Robert Heyward Jungian Consultant, Writer
Robert (INTJ) heads up the Personal Growth and type-to-type relationship analysis sections of the web site, and is a font of in-depth Jungian knowledge to bounce ideas off of. In his spare time, he enjoys playing guitar and making furniture.

Dr. Erich Grossman Science and Technology Advisor
Erich (INTJ) keeps his ear to the line to suss out new possibilities for PersonalityPage, most recently by spearheading the TypeBot implemention. He loves to do math and read books, and is converting his old Jeep into an EV.

Chloe Ellis Psychologist, Graphic Artist
B.S. Psychology, Colorado State University
Chloe (INFP) has taken on a lead role in graphic design for the new web site, and in the development and implementation of the new visual personality test, to-be-released 2024. Chloe loves travel, Halloween, live concerts, and spending time with family and friends.

Jacob Ellis Videographer
Jacob (ISTP) is an honors student enrolled in Colorado State University's journalism and video editing program and has won national awards for his videos. We're lucky to get him when we can.

James Allen Customer and Tech Support
James (ESFJ) is first-line email support, keeping your questions answered and technical issues under control. James loves to explore the mountains with Piper, his Australian Cattle Dog.